Operating models are designed to help employees and managers understand how different parts of an organization interact to create value. An information and technology operating model (I&T) is a representation of how an organization organizes its I&T capabilities to meet its strategic objectives. The operating model canvas is a visual way of mapping the people, processes, and infrastructure needed to put a business model into action. It should be regularly updated to ensure strategic and operational alignment.
The modern operating model brings together strategy, teams, and data to make decisions faster, optimize operations, and drive better business results. It should always be customer-centric and align with the organization's purpose or profit motive. This matrix model allows the benefits of functional and division structures to exist in an organization. It addresses the way in which it structures its people, functions, activities, and infrastructure to meet its business model and strategy.
An operating model can be thought of as a GPS or a nervous system that helps navigate the business environment and achieve strategic and operational objectives. When reviewing or redesigning an operating model, it is important to involve internal and external stakeholders in the process. All HubSpot's marketing, sales CRM, customer service, CMS, and operations software are integrated into one platform. The operating model can also be considered as an engine that drives the execution of the strategy.
New methodologies have been introduced that invite business leaders to review their organizational structure and make changes to their operating model. It is important to consider the maturity level of your organization when considering changes in your operating model.
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